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OneDome has announced its first national TV advertising campaign, aimed at promoting its home buying platform to a wider audience.
The campaign focuses on its “Future of Home Buying” proposition, which combines mortgages, legal services and insurance into a single platform through its HomeBuyer Service.
The company says its platform currently facilitates around £1bn in mortgage lending each month and is targeting a 10% share of the market within two years.
Due to launch later this year, the campaign will focus on presenting a single platform for managing the home buying process at a fixed price.
It is being developed with Stagwell and its agencies Forsman & Bodenfors and Goodstuff, following a £7.5m investment from Channel 4 Ventures as part of a media-for-equity partnership.
Babek Ismayil, founder and CEO of OneDome, said: ‘The home buying process hasn’t meaningfully changed for decades – it’s slow, fragmented and unnecessarily stressful. OneDome was created to fix that. We’re bringing the entire journey together in one place.
“As we scale nationally, this TV campaign is about changing home buying for good by introducing millions of consumers to a new way to buy a home – simpler, faster and fully connected. OneDome is not simply marketing a service, it is defining a new category.”
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