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Existing AI tools on Rightmove
‘AI Keywords’
This feature on Rightmove’s mobile apps helps people to more easily find a home which fits their exact requirements using select smart prompts, such as “exposed brick”, “river view” or “underfloor heating”. The AI technology, trained on Rightmove’s 25 years of data, goes beyond existing filters, scanning images and texts in property listings to deliver more relevant properties, and a more intuitive experience for home-movers.
The tool provides estate agents and developers with enhanced visibility for their listings, ensuring their homes are being surfaced to relevant and engaged potential buyers looking for specific features, increasing conversion potential.
‘Style with AI’
This tool helps potential buyers to emotionally connect with properties by visualising their potential and putting their own stamp on the property. People can remove furniture from images, adjust lighting, and change the style of a home, for example to a Scandi or Art Deco style, to better imagine themselves living there.
The tool helps to alleviate some of the issues potential home-movers encounter when looking at property images, helping them to consider what the space might look and feel like as their own.
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