Rivian’s first ‘concept experience’ in NYC looks like an EV space you’d actually hang at

Rivian has completed an extensive remodel of its space in the Meatpacking District of NYC, which has been reimagined as the American Automaker’s first “concept experience.” These spaces will rotate themes and locations to give visitors and Rivian owners unique spaces to hang out and explore the adventure EV brand.

As the American automaker continues to expand its lineup of all-electric models, it has also been working on creating a showroom presence around the US to offer consumers a place to see its models up close and design one themselves with the help of a Rivian employee.

These Rivian Spaces also provide a place for owners to hang out, get service, and talk to others about the brand. Rivian’s service and demo footprint currently consists of over 60 locations in the US and two in Canada.

Several of those locations are dedicated Rivian Spaces, such as the showroom on 461 W 14th Street in the Meatpacking District of NYC. While that NYC space only opened two years ago, Rivian recently completed an extensive remodel into what it describes as its first “concept experience.” Per Rivian:

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To give both our longtime followers and those new to our brand a chance to connect with a distinct facet of who we are, we’re introducing yearly, rotating concepts that will come to life through immersive design, content, events, and programming.

Rivian opens its first conceptual Space in NYC

Per Rivian, the remodeled Space beneath the High Line in NYC is called “Adventure is in Us.” The walls and decor tell stories of people who embody that spirit daily, including genuine Rivian owners. Rivian said its initial concept is about celebrating a “broader, more inclusive view of adventure and inspiring visitors to embrace it too.”

The experience doesn’t end on Rivian’s concept Space walls either. The automaker has developed a multi-sensory customer experience that includes sight, sound, scent, and taste. The Space features natural woods and other textures you can touch, natural soundscapes as you wander, plush greenery for sights and scent, and even drinks you can sample, including coffee from local vendors like Don Carvajal and tea from Harney & Sons. Rivian shared more details:

Visitors can tap digital displays to hear owner stories through a headset and learn about charging through an interactive touch wall. Placing a special emphasis on discovery, especially for kids, we intentionally designed interactive moments at lower heights with tactile elements that invite younger visitors to explore and engage—including a vehicle color experience where kids can choose their favorite Rivian color. A sound experience gives kids the opportunity to guess the audio sounds from around NYC.

When redesigning its NYC Space, Rivian said it tried to make the showroom below the High Line an open, green, and inviting extension of the park around it. In addition to being the first conceptual, immersive Space, Rivian’s Meatpacking District location will also offer exclusive “adventure drives,” in which customers can sign up for small group demo drives to locations adjacent to NYC, such as the Met Cloisters and the Storm King Art Center.

Other features of the “Adventure is in Us” Space include a communal theater and space for community gatherings and panel discussions. If you’re in NYC, you can visit the remodeled Rivian Space at 461 W 14th Street, New York, NY 10014, and go to the automaker’s Spaces page to sign up for upcoming events.

If you do visit, let us know about your experience!