Trade body unveils major brand refresh and redesign – London Wallet

The Home Builders Federation (HBF) has released a new brand identity, designed to reflect its long-standing role as the principal voice of the housebuilding industry.

The refreshed branding includes a new logo and word mark, alongside a refined colour palette and design system.

The updated visual identity follows a recent restructure and management changes in 2024. It also comes as HBF aims to strengthen further its relationship with the new Labour government, acting on behalf of its members to address constraints to increasing housing supply.

Neil Jefferson, chief executive at the HBF, said: “Our business has evolved in recent years to keep pace with the industry’s transformation, making this the right time to reflect on our own growth and refresh our branding to better represent the organisation we are today.

“While our core values remain unchanged, our new visual identity captures where we are now and where we aspire to be in the future, while honouring HBF’s legacy and presence within the industry.”