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Ford’s EV sales fell by 60% in November from the year prior, following the loss of the $7,500 federal tax credit. The F-150 Lightning is still on hold and could be scrapped altogether.
Ford reports significant EV sales drop in November
Ford sold 166,373 vehicles in the US last month, 0.9% less than in November 2024. Electrified vehicles, including fully electric (EV) and hybrids, took a hit after the $7,500 federal tax credit expired at the end of September.
While hybrid sales rose 13.6% to 16,301, Ford’s EV sales plunged 60.8% in November. Ford sold just 4,247 all-electric vehicles last month, a stark contrast from the over 10,800 it sold in the year prior.
Sales of the Mustang Mach-E fell 49% to 3,014 units, and the F-150 Lightning saw an even sharper drop with only 1,006 sold, down 72% from a year ago. Ford’s electric van, the E-Transit, didn’t do much better, falling 82% to just 227 units.
The news comes after the Wall Street Journal reported last month that Ford is considering killing off the F-150 Lightning from its lineup.
Ford announced during its third-quarter earnings that production of the electric pickup would remain paused following a fire at Novelis’ plant in New York that disrupted aluminum supply. The company said it would focus on more profitable gas and hybrids that require less aluminum.
Ford’s EV business, Model e, lost another $1.4 billion in Q3, bringing the total to $3.6 billion through September. Around $3 billion, Ford said, was due to its current EVs, including the Mach-E and F-150 Lightning.
The other roughly $600 million was spent on its next-generation electric vehicles, which Ford says will be drastically more efficient and cost-effective.
Ford is shifting from big trucks and SUVs, which require more battery materials, to smaller, more profitable models. The key, the company says, is the new Ford Universal EV Platform, which will serve as the base for its upcoming midsize electric vehicles.
The first vehicle based on the platform will be a midsize EV pickup, similar to the Ranger or Maverick. It’s due out in 2027 and will start at around $30,000.
CEO Jim Farley said on the company’s Q3 earnings call that more affordable EVs, starting at about $30,000, are “not a distant plan.” Farley added, they are “right around the corner” at Ford.
Electrek’s Take
Ford wasn’t the only automaker to report a sharp decline in EV sales last month, following the loss of the $7,500 tax credit at the end of September.
Nearly every major brand sold fewer electric vehicles in November. Hyundai, Kia, Honda, and Toyota all reported significantly fewer EV sales in November than in 2024, as buyers rushed to claim the tax credit.
Despite reports claiming the tax credit created “false demand” for EVs, most automakers agree that it just pulled forward demand and the market will reset over the next few months.
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